This is a fun building toy that's different from legos and other things. My son likes the blinking eyes and pull back action on the wheels. my only complaint is that it really didn't come with a lot of pieces. The box was quite large for how few pieces were in it.

These are really fun - gave to my three year old for Christmas and he loves building with them. It's nice to have an option that's different from the standard lego/duplo block (although we have those too), seems like these Zoob blocks inspire more creative building ideas - dinosaurs, monsters, cars, etc. Great for improving fine motor skills too!

My 9 year old and I had a good time building a "robot" type of creation for his Cub Scout assignment. Cool concept for interlocking pieces - - very different "ball and joint" style. We have a zillion Legos in our house between my younger son (9) and older son (11). They're put together on shelves, some in buckets and a general obsession, so it was nice to have something different to create. My older son is on the 5th grade robotics team and they have some REALLY intensive designing and it's not anything like this ... BUT, if you're looking for an inexpensive project and pieces that aren't tiny and annoying to step on (LOL), then this brand is for you!

We were able to build it quickly (and forget the directions because they're somewhat confusing if you're the person who feels things MUST FOLLOW DIRECTIONS) LOL

If you just want to loosely follow the directions like a guide to somewhat create things in the general neighborhood of the suggested designs, you'll be fine. I like that it has the lighted piece. That's cute! Overall, it's fun, it's durable and not too expensive. Is it as appealing as Legos for my child? No, but he's 9 and a Legomaniac. However, this toy DOES provide more room for creativity. Easier to play with and "create" vs. follow step by step directions to build some branded toy and sit it on a shelf or complain when it falls apart whilst playing and takes forever to fix "exactly as directions show" (UGH). Plus, did I mention this set is AFFORDABLE??! LOL

This toy allows you to build one of four different designs. Unfortunately, Cyber Critter, the first my son chose to build, doesn't assemble per the instructions. My husband, an engineer, was also unable to make it work. Something about the angle of the pieces. Trying another pattern

I ordered this as a Christmas present for my boys. They LOVE it! They really enjoy building (Legos, Mega Blocks, etc) so after much searching for another building type toy for diversity, I settled on Zoobs. We all love the versatility of Zoob pieces because they fit together in so many different ways. We all also really enjoy the movement of the connected pieces, so when they build a figure they can actually move the structure into different positions (unlike Legos or blocks) since Zoob is designed as ball and joint pieces. Articulated figures means re-playability, there's always something new to build and move about in various ways. Also, I have toddlers, and as parents know, toddlers love to stick every possible thing in their mouths. So, I don't worry about Zoobs being forgotten on the living room floor as much as I would Lego pieces. Zoobs are just awesome, of all the Christmas toys, definitely the favorite. I will most certainly order more sets so the kids don't have to deconstruct their creations to build new ones. Highly recommend!