As an avid lifter, I have been on different types of protein shakes before and all of which usually had that same protein taste regardless of how much flavoring was in it. I also noticed myself getting tired of having those over-flavored shakes and also the bloated feeling that came with them as well. This is hands down the best protein I have ever been on period. If used daily after a workout like most people do you will definitely see gains in your muscle mass and physique. Obviously, dieting is hugely important when it comes to weight lifting and looking good but if you want to put on some lean muscle without dreading having to drink a protein that will mess with your stomach or taste buds this is the one. In a matter of 6 months working out 6 days a week eating clean, cutting, and pushing my thresholds I was able to turn 20 pounds of fat into 20 pounds of muscle. I have done this several times now as iv been on this protein for over 3 years and counting. If you are taking your workouts seriously and constantly pushing yourself your body will reward you for buying this protein. Also, I never get bloated after an entire shaker cup with two scoops and milk and that's amazing to me. The only con I have is that the price used to be a lot more affordable when i first started using it but honestly its worth the money so I don't even bother switching

Great taste, but very expensive / seems to work just as good as the cheaper brands.

I've been using this product for a few years. I'm an average guy so I can't tell you about the makeup or quality of the amino acids or how it absorbs into your cells. I know it tastes good and blends well and with proper diet and exercise it was a nice addition to my diet. But increasing the price by more than 20%!!?

Maybe 5 stars if it didn't feel like another example of corporate greed. Maybe I'm wrong but hard to justify that increase.

Awesome protein powder mix! Great for after work outs. I mix with milk and it doesn't clump and taste awesome!

The protein is formulated so well, easy to mix and packed with nutrients. The price makes it slightly less palatable.