I have sampled every soba offered on Amazon. This was the last and for flavor and eating pleasure, it is by far the best. Much thinner that the others, cooks cleaner(nothing left in the pan but water), does not stick together, and it is a product of Japan. King Soba and Organic Planet are manufactured in China, and Habubahu is from Australia. The latter two list wheat as the main ingredient, buckwheat second. In my opinion that makes them more spaghetti than soba. Both are equal in flavor and texture.
I add a tablespoon of olive oil and 1/4 tsp of smoked peprika. Tasting the first bundle of Hime, I thought "˜Wow'! For flavor nothing else was close. Thinking the oil and paprika may have created the flavor, I cooked another bundle. Same great flavor. After more label reading I discovered why. Hime has 1490 mg of salt, Organic Planet 160mg, King Soba has 5mg, and Habubaku has "0". If salt is not your friend, Hime is probably not for you. If salt were not my friend, Habubaku would be my choice, Even though it's more spaghetti than soba, it cooks in six minutes and tastes fine.

These are good. Cooks fast and one bunch is enough for a person. Would buy again

Me like. Me like product, price, packaging.

Maybe buckwheat is an acquired taste - well, I've acquired it. These versatile noodle show up on my table in a range of different ways. They're perfect in noodle soups, in place of ramen or udon. Served cold with soy, sesame oil, and scallion, they're a flavorful side dish. When they star in a dish of sesame noodles served warm (I like mine spicy), they add a deep note that other noodles can't equal. The fact that their protein is more complete than that of wheat or rice doesn't hurt either.

-- wiredweird

i like these noodles. They are convenient, taste good, and buckwheat noodles don't spike blood sugar the same way wheat noodles do. It's nice to have a choice.