I ordered this product Late January. I saw some 1 star reviews and I was not sure how it would work. I wore for about 30 min I did not feel a lot of heat. Then I wore it while hiking and I really felt the burning after about 30 min and it burned harder as I continued. When I removed the belt I could see the red part on my stomach. I was encouraged and I continued wear during my walks - whenever I remembered. If hot water touches this red part during shower, the burning is intolerable.
Once I sat on a hard pillow during one of those classes for almost 2 h. When I got up I could feel intense pain in my lower back. It did not go away for a couple of days. Then I remembered one of the reviewers comment that if you reverse and wear the belt with red part touching your lower back, it helps with your back pain. I did exactly that and within 5 min I could feel the burn. I wore it for almost 2 h. My back pain was gone and never returned!
I have been wearing it almost regularly during the walk. I don't have the six pack yet. But there are all indications that it is going to be there soon. I can see some ripples on the side of the stomach and I am happy with way it looks compared what it looked before I started.

This definitely a good product and I recommended it. But you have to your part. You need to do some kind of work out, especially, if you have lot of stomach fat.

This product worked well but definitely wear a shirt under it if you have the red parts making contact with your skin it will burn you. Got it today and used it for the first time (20 minutes on the elliptical) and it started burning towards the end but pushed through it. Got off to take a shower and the warm water made contact with the effected area and actually made it feel like I had a regular burn from hot metal.

So when I bought this I thought it was going to be a total scam. But for the money, I thought to myself, "Self, the science behind this thing seems legit. . . give it a shot."

So glad that I did. A bit about me. I am 45 (46 in March), workout 6 days a week (3 days of weight training with trainer and 6 cardio), eat relatively healthy (no fast food, cook at home with whole ingredients, etc. . .), I use supplements like thermogenic and CLK, and am on HRT (testosterone injections and HGH promoting injections. I would consider myself in pretty good shape, especially compared to most my age, but I have a problem with belly fat. I have had a four pack for years and have been frustrated with my inability to lose the belly bulge.

So when I came across this, I thought what the hell. After one week's use I have lost almost an inch off of my belly and am down 3 lbs. What I noticed about wearing this belt is that you can actually feel it working. I don't necessarily mean just the heat from the belt (something I'll address in a minute) but I do subscribe to doing cardio before eating breakfast to utilize fat for energy. Before using the belt, I was a bit sluggish toward the end of my 30-45 min elliptical session. Now I seem to have more energy toward the end than I do at the beginning. Could it by in my head, sure it could, but I don' think it is.

Now. . . the important stuff. This thing can get HOT! And by hot I mean OUCH! There are no batteries or power source other than your belly. You won't really notice anything for the first 15 mins you're wearing it, but after that, you will start to feel a slight "sunburn" coming on to the point that you feel like your stomach is pressed against a hot stove. I don't get that sensation while wearing it for lifting, but during cardio it gets hot . . . really hot. I have gotten used to it and can make it the whole 30 -45 mins w/o taking it off, but I would recommend to ease into it. Once you take it off, you will feel it continue to "burn" for another hour or so. Showering in hot water or getting in the sauna are not recommended after using.

I also wear this under a neoprene sweat "shirt" that I purchased on amazon (http://smile.amazon.com/gp/product/B00LMJAPJ4?redirect=true&ref_=cm_cr_ryp_prd_ttl_sol_38). It does not constrict movement at all. I do crunches, lift, run, elliptical, etc. . . and have never thought, "gosh this things is constricting!"

Overall, I think it is a great product. I am hopeful to get back down to the 32" waist that will match what the rest of my body looks like. At this rate, I should make it by my birthday. I'll update as warranted.

UPDATE: Well I was wearing this every day while working out - had begun to lose inches (4 to be exact) and then it stopped giving me the burn! I contacted Iron Bull Strength and asked if I was doing something wrong. I got an email back within 15 mins with suggestions on how to correct the situation. I tried for a week to use the suggestion but to no avail. I sent another email asking if there was anything else I could try and the response was, "Nope, it's defective, we're sending you a new one!" Not only did they send me a new one, but they sent me the latest and greatest model. It arrived today and I am going to wear it this weekend and next week for my workouts. I will update here as well as the product page of the new version (the heating "element" now wraps all the way around - love handles)! Kudos to IBS!

This is a great quality product, and does what it was designed to do. This belt is in my opinion PERFECT for those of us who have grown a "pouch" up-front. And are either having difficulty getting started to lose it, or who have lost noticeably everywhere else, but that last bit of stubborn belly fat just won't let go. I almost didn't review this because I bought the wrong product. (MY FAULT!) I have more of a problem with "love handles" on my sides than this belt was designed for. No worries, as I spoke with Iron Bull customer service who advised me that they offer a Shred Belt 360 Extreme version with thermogenic surfaces all the way around to blast my stubborn "spare tire" both while I'm working out, and to continue increased fat burning while I'm just doing chores too.

Long story short - The red studded heated surfaces worked on my belly. I felt it, and yes,it took a little getting used to. But it definitely started to make a difference in my gut. It felt a little less "loose" & didn't hang quite as low. (Not a pretty description, I know, but it IS what I saw.). So full marks from me. I can't knock a product that works simply because I didn't properly research the best option for my scenario.

Once I receive the Extreme 360 version, I will provide my findings regarding THAT belt as well.

Wow. Simply wow. I don't know how this thing works but it does work. It gets you super warm exactly at the spot it is on. I actually don't sweat and to not designed to make you sweat. It is designed to increase circulation to the site and make you hotter at the spot it is on and I am super hot underneath it. I don't look like the advertised pick afterwards. Actual right after I take it off I am supper warm under it and maybe even a little swollen from all the heat or something. But the next morning I looked crazy better and it has been working that way every time. Wife has no idea what the secret is and I probably will not tell her. But she has been very happy with the results and attacking me in the morning. So of course with results like that I am also super happy with the product. The only negative I have is it is a little narrow. I am buying another one to go above it so I get super ripped. Review written on my iPhone I apologize for anything worded weird because of that.