There are a LOT of protein products out there, and it can be really difficult to weigh the pros/cons between all of them. I've tried just about all of them. It doesn't help that some of those products will try and trick people by making their serving size 2 or even 3 scoops. What I look for in a good protein powder is something provides a very high-percentage of protein with no extra fluff that might interfere with my normal diet and vitamin supplements. And, no digestive side-effects are a huge plus, of course.

Pros:
- High protein content per serving (30g per scoop; each scoop is 39g, so you're looking at 77% protein by mass)
- Very low sugar and carbs (only 1g and 3g per serving, respectively)
- Low on vitamins, which allows me to take vitamin supplements without worrying about getting too much calcium, for example
- No digestive side-effects; I can consume 120g of this per day and not experience the usual bloat you get from other protein powders
- Tastes great mixed with just milk

Cons:
- Price is moderately high, but it's not the most expensive out there

My routine is to mix this with flax milk in a Blender bottle. Since flax milk has no lactose and typically no sugar, I get a very clean protein beverage out of it.

Finally fart free!!! I've tried several varieties of Optimum Nutrition protein powders along with Orgain Organic Plant Based Protein Powder all in an effort to eliminate my awful late afternoon and evening protein farts. Anyway this ON product did the trick! It tastes great and no more foul blasts from my bottom. In fact I think helps with bean based lunches too...sounds crazy but I don't have bean farts either.

The best protein I have ever purchased, hands down. And I have bought a lot of protein powder. I can't say if this hydrolyzed whey protein does what it claims to - rapid absorption for better recovery - but I can say that it dissolves exceptionally well. It has a great taste, even better than regular ON chocolate. It is so good that it tastes just fine even mixed with water. Usually I have to mix protein powder with chocolate milk to make it palatable, but not hydro whey. This is really primo protein powder. Unfortunately it is on the expensive side, but still cheaper than Progenex.

It's important to understand the types of protein you are putting in your body, and what separates this from most of the other proteins. The fact that it is an isolate protein it is made for building and repairing your muscles. It absorbs quickly after a workout, and that is what you want.

I have took countless other proteins, this is the cleanest and as a bonus is easily mixed.

I was spending the same price on 5lbs of the muscle milk, it takes 2 similar sized scoops of muscle milk to get the same amount of protein as one scoop of ON platinum.

You may appear to be getting less with the 3.5lbs in weight but it equals to 7lbs worth of drinks in muscle milk, which is actually much more.

Can't go wrong here, definitely recommend!

General:
Extremely high quality protein. The price is absolutely justified. Know that most other protein powders out there are not made equal. They're mostly below this one in quality. A full scoop mixes very well with 6-8 ounces of water in my shaker bottle. Also mixes well with milk, not as good as water, but definitely still good. Try it in a blender for smoothest results!

Flavors (that I have tried):
Turbo Chocolate (TC) - great all around. Tastes just fine. To me, it's not something that tastes so good that I couldn't wait to drink it, but it does not taste bad to any extent. It's kind of like water to me, I need it, I drink it, and done. Awesome. I give it an 8.5/10 on taste. Next, it mixes so well, sometimes the consistency of the shake was barely distinguishable from water. It's also very versatile! If you plan on adding multiple ingredients to your shake, chances are that TC will pair well. If you're trying the product out for the first time, get this one.

Cookies and Cream Overdrive (CCO) - Ugh. No, just no. Don't get it. Protein quality is obviously the same, but just....no. It's especially bad as the first thing in the morning. I give it a 4.5/10. After having TC flavor, I decided to be a bit more adventurous. Got this one in the hopes that it would taste similar to Muscle Milk's cookies and cream flavor and boy did it tank. Optimum Nutrition dropped the ball on CCO. Not only does it not taste good, but it doesn't mix as well as TC does. Multiple times I've had some of the unmixed but wet powder lining the bottom edges of my shaker bottle. Had to dig it out with a spoon. Blasted waste. After my first serving, I dreaded that I had to wait at least a month to finish the stuff and go back to something better. I eventually got used to the taste, but please don't subject yourself to that kind of torture.

Think I may just stick to Turbo Chocolate!