I treat it as one of my life's luxury.. it is almost 5 times more expensive with the previous brand I was using. I like the taste, texture etc.

I like the quality and freshness of this organic whole wheat. It was well-packed.
It is well preserved in freezer for long time as long as container is tight & sealed.

Like many others during this coronavirus pandemic, I've been baking more (I grew up on a farm in Montana and watched my mother bake 8 loaves of bread per week plus cinnamon rolls and doughnuts, so baking is in my blood!) And like many I've been having a hard time finding flour and yeast in the stores, so turned to Amazon for rescue! This flour is awesome! I usually use 100% whole wheat flour, and the reviews for this compared it favorably to King Arthur, which I like. This Utah grown and milled wheat is a lovely smooth fine texture, high in protein, and it baked up into wonderful loaves! An aside...I live in SE Arizona and the weather is heating up, I have a large oval crackpot that a loaf pan fits in and I bake bread in it outside to save heating up my kitchen! In the oven or in the crockpot, this flour is outstanding!

I use this product for everything-we only use white flour for birthday cakes. We add vital wheat gluten to make it into bread flour, but it's good as-is for cookies, quick breads, pancakes, etc. It's slightly more expensive per pound that I pay for organic wheat flour at the store, but I haven't been able to find any in the store for months, so the convenience of having it delivered is worth it for me.

I've just made two loaves of bread so far but I believe I can say this is the best organic whole wheat flour I've ever purchased. And I have bought a lot of different ones, including King Arthur.
I still have to bake a cake and cookies. The cake will be the ultimate test since we don't use any animal products. My vegan cakes have been sinful with Einkhorn flour, but I want to try with this flour next time. Will post an update, if I don't get too busy eating it.