Yes it is not a bowflex, but it also is about half the cost of a fancy treadmill. The controls and the display are very basic. There is enough space to include all the numbers from 0-15 for the incline, same for the speed. You get a few buttons with bigger jumps for the speed and incline (you then can use the up/ down keys to fine tune). I wish I could just hit a 6 to go 6 mph then a 4 to drop down to 4 mph.
I do like the Kinomap app (paid $89 for a year after a 14 day trial). The app controls the incline and allows you to control the speed while viewing some great environments. The app tracks all your runs and keeps you motivated to do more.
The treadmill was fairly easy to assemble and is very sturdy. Overall a solid purchase for me during Prime day.

It says you need 2 people to assemble, I'm a 53 year old woman and I put it together alone, it was just that easy.

The treadmill is working great! Easy set up, I did it by myself. Took a little while just because of the weight of the machine but if you are able to lift 50-75 pounds, you can do it on your own. You just have to take time to move one end at a time to get it in place. Not much to the instruction manual for set up or for running the machine but I have used a treadmill previously so I easily figured things out.
The shipping was set up for an evening and they called that day and said they couldn't deliver it. The next time they would be back in my area was in a week. Very disappointed as I had already waited 2 weeks. If they were in the area already they could have offered an earlier time on the day it was supposed to be delivered.
The buttons are great but in my head the + and - for the speed are switched around. To go faster is on the left and to slow down on the right. Will take some getting used to.
Overall I am happy with my purchase. Glad I was able to find it on Prime Day and get a great discount!!

I love the size. It's big. Heavy duty. The console is old school which I wanted. Simple. The Bluetooth speakers are actually pretty good. I did have an assembly problem which was quickly resolved by OMA. Otherwise it would have been a solid 5.

I will begin with the headaches I had getting this up and running, then review the product. I was promised delivery within a specific time-frame, and Amazon (or their contractor) let me down, and had to reschedule for 2 days later. I was disappointed, BUT, when the product finally arrived, delivery was well-organized, and they placed the product exactly where I wanted it.

Next headache: The machine appeared to be dead-on-arrival. After assembly, it would not power up. Now, assembly couldn't be easier - raise the arms and install a few screws, then install the large (but light) top piece, where the controls are located. During this process, you have but one job to do besides placing the head unit on top, and that is to connect a small "umbilical" cord to connect the controller to the motor unit. I did this (no-brainer), completed assembly, and, BOOM! No go.

I decided that I must have done something wrong, but it could have been only one thing - that umbilical. So, I disassembled that section to make sure the connection was solid. In doing so, I noted that the OTHER end of the cable SHOULD have been connected at the bottom of the arm at the factory. But, no. I simply made THAT connection, reassembled, and was up and running. Some guy at the factory just forgot to plug that in.

Oh, well.

NOW, the treadmill itself:

It's sturdy, runs very smoothly (I walk/run barefooted) and the controls are easy to understand and use. The incline feature works very well, and it's impressive to have a product in this price-range operate so smoothly and quietly. It's adequately sturdy (and I'm a BIG guy), and feels really great to use. Other than the assembly glitch I experienced, setup was a snap for an able-bodied 66 year-old. I have not yet mastered the feature where you can Bluetooth your device to it to enjoy the whole immersive video thing, but that's not truly important at this time.

For the price I paid, and despite a couple of minor problems I encountered, this machine is a great value, and I believe it may, indeed, save my life, as I am old, overweight and need to get off my a__ and move. This treadmill should do nicely.

A few details: 1. No, there is no built-in fan. Funny, but it looks like there's a space where it might be, but, perhaps on the higher-end model. 2. The built-in speakers are small and cheesy. But, they WOULD be. If you're looking for hi-fi sound, don't buy a treadmill to get it! 3. Having accessed numerous commercial treadmills, I have to say that the OMA runs smoother than any of them. Maybe it's just that 716 people haven't abused mine...

I highly recommend the OMA 5925CAI Treadmill.