WOW, what a surprise this was. I had not expected it to be as great as it is.
It is so soft and feels great against my skin. The size is just perfect. Unlike my other one which I had been using since the dark ages. This was large enough to accommodate both my legs. Like I already mentioned about it being soft which my old one was not. It felt hard and would not conform to my legs and was not big enough for both of them.
I had compared several others before purchasing this one. This was the best price for the best value
Now I see they are in different colors. I just may purchase more to match different rooms LOL
The heat control is a good size that I can easily find it when using it in bed. It is not small with a switch to find the different heat levels but it is hand size with one button to switch on, off, and to select one of the 3 heat temperatures.
Another great feature is the length of the electrical cord. Not short as most of mine have been but long enough to reach a good distance. I used to have to position myself closer to the outlet in order to use it which was very uncomfortable. But with this one I do not have to do that. We can't always have an electrical outlet as close as we need it and the design of this has taken this into consideration.
I have used this several times now and mostly on my legs and feet as I get pain from shin splints and also muscle cramps in my sleep. Good to have it handy when this happens as it soothes in no time at all
I may just be using this to pre-warm my bed in the up coming winter temps.
I would highly recommend this is you are into the market for a heating pad.

It gets warm, but it's not very user friendly. If needed for a back where you can lay on it, or drape it over a knee, etc., the it would probably be okay. However, I purchased to provide warmth to a painful shoulder and there is no way to hold it in place except by constantly holding it in position. Some velcrow type straps would be a big help. Yes, it works, but difficult to use for me.

This is one of my favorite heating pads. We have a couple types, some electric and some microwaveable. This one has lasted two years, it still works, I just can't find it after moving. So I'm getting a second one and then I'll have a bonus one to use!

I have had one like this for 5 years and it still works. I just needed a second one. This one is perfect for me.

Final update: Although it has been nearly a year later I felt it necessary to update this review because it has received so many upvotes and I did not want to be a liar considering new information.

ABSOLUTELY UNDER NO CIRCUMSTANCES PURCHASE THIS HEATING PAD.

I loved this heating pad. It WAS the best I ever used. I'm mourning it like a pet or a beloved plant. So WHY might you ask would I insist you don't give these wretched people your money? Because their product is a lie, their service is horrible, and they're literally scamming people. I've used this pad about a dozen times and while I typically cover it with a towel or slip it into a pillow case so the heat doesn't make it accumulate more skin oil I decided it was time to wash it after this last use. Having purchased it BECAUSE it repeatedly said it could be washed in the machine I assumed this was the case. It also said this on the pad itself, paperwork in the box, as well as on the box, with instructions for washing. I followed those instructions and didn't dry it in the dryer though it said you could. Plugged it in.. it's dead. I didn't have much hope for the company since they already spammed me with junk mail/email offering free products for reviews but I gave it a shot. Maybe they'd at least tell me if I did something wrong so if I replace it it won't happen again, or maybe just maybe honor the LIFETIME WARRANTY on it? No. They flippantly sent me a copy of the washing instructions, as if I can't read, and didn't just tell them in my previous email that I read and followed the instructions ON THE PAD. So, save your money, do not buy Cure Choice. They're just going to sell your information, send you crap that can't be used as stated, and run when they've got your money.

Update 2months later: I feel like it should be mentioned this company is one of many that will send you solicitations after you receive your product promising if you review their product they will give you a gift ect ect. Normally I don't respond to those because let's be honest, most of them are scams. I did really like this heating pad though so I didn't mind and the information was very professional so I figured "eh.. free gift maybe. Ok". They made contact and everything, requested further information to prove the review and "ship the gift" and then... you guessed it. Nada. Which is fine. But I guess what I'm saying is take my review with that in mind, that I was promised product to provide it, and I'm saying it now because frankly.. I find that annoying. All parts of it, my own sheep-like compliance included. Buy it or don't buy it, but now you have all the information.

This heating pad is super soft and comfortable. I really appreciate the fact that the cord disconnects and the whole thing can be washed as one of my biggest complaints with previous pads is the cover sliding around or just getting dirty not being washable. I use it mostly for menstrual cramps and back pain and it is very comfortable for this purpose. It has a decent timer so you can sleep with it and it won't shut off ridiculously quickly or stay on way too long.

My only issue is pretty minor and it's the fact that the button itself is too easy to push and as you move around it tends to get hit.easily and turned off. It could also be a bit hotter, but it's negligible.

Over all it's the best I've ever purchased, and the best value. Considering how many I've been through that's saying a lot.